James 1 and 2
A big event back in 2003 was the publication of the book, The Da Vinci Code, by Dan Brown. The first day the book was released it sold one million hard-cover copies, making it the fastest selling adult novel in history. A few years later Brown wrote a sequel, The Lost Symbol, that also broke sales records.
What was The Da Vinci Code that is so popular? There are several reasons, chief among them being that the plot is about a conspiracy. Conspiracies are naturally popular because they claim that “others” have kept you in the dark, but we are letting you in on the big secret. “They” are keeping it from you. We are revealing it to you. That’s what sells.